The-Amazing-India is a travel consultancy started by Kajal Tiers, who is born and raised in India, and now settled in France. The lotus flower was chosen as a brand symbol because it represents divine beauty, purity, and prosperity. The name has a dash (-) as per the registered name. I creatively used Indian motif as the dash (-) which gives elegance to the design language of the brand. The selection of typefaces is rustic yet elegant and the colors have an Indian vibe. The client was satisfied with the outcome as it pleased the French audience. The logo and website are in the both languages, English and French as the target audience is mainly french.
