Revamping of brand identity

The Washington Heights CORNER Project (WHCP) was founded in 2005 by a volunteer activist in the neighborhood who identified an unmet need among injection drug users, many of which are homeless including HIV, viral hepatitis and overdose.

It was a challenge to understand a relatively articulate vision which client was looking for with modifying existing logos, creating new logos and set brand language for all communication. I kept the original elements that were recognizable but added a fresh look, and created completely new logos that were outside of the original agreement.

As a result of my work, client was pleased to see the tied visual connection with each logo with brand language, my attention to detail, clear communication, timely turn around, and understanding of the audience they were trying to reach.​​​​​​​

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